Honey and LA Clippers Expand Partnership, Introduce Honey Logo Patch

The LA Clippers and LA-based technology company Honey have announced that Honey will be prominently featured on Clippers jerseys moving forward, as the popular shopping and rewards brand expands its partnership with the team. Honey’s relationship with the Clippers launched in 2019 and has grown to include the jersey patch and other team assets that prioritize engaging with passionate Clippers fans. The partnership is part of the NBA’s International Team Marketing Program, and allows Honey to market internationally and share team content on digital and social media sites worldwide to reach the Clippers’ diverse fan base.

“We are proud to wear the Honey logo on our jerseys as we grow our businesses together,” said Gillian Zucker, Clippers President of Business Operations. “Honey’s story is one of entrepreneurial success that is becoming more commonplace in LA, and partnering with a homegrown brand that has championship aspirations aligns with what we believe in and work hard for every day.”

“The LA Clippers have aligned with Honey’s core values from the get-go and lead with commitment, passion and conviction,” said Honey co-founder George Ruan. “Our relationship continues to spotlight Honey among engaged sports fans and we are excited to enter a new phase of growth for our brands.”

The partnership brings Honey’s unique online shopping technology to the Clippers’ interconnected fan community. Today, Friday, Nov. 20, shoppers can save 15% on Official Clippers Jerseys featuring Honey’s logo in the team’s ecommerce store, Clippers Fan Shop, by using Honey. Additionally, Honey will help fans find Black Friday, Cyber Monday and Holiday deals at shop.clippers.com[1]. Together, Honey and the Clippers are finding synergies to bring smart shopping to the forefront of how fans buy online, ranging from everyday purchases to team and sports merchandise.

The first year of Honey’s relationship with the Clippers featured several key elements that helped highlight Honey’s brand during a pivotal growth period for the tech company. Last season, Honey extended the reach of its partnership by becoming the naming rights partner for the renovated Honey Training Center: Home of the LA Clippers, and Honey’s logo was displayed on Clippers practice jerseys. For the 2019-20 season, Honey also led the “Steal of a Deal” ticket campaign, which gave fans the opportunity to purchase $10 tickets for each home game. Activation for the 2020-21 season will include digital sweepstakes, social media and increased exposure on Clippers television and radio broadcasts.

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