MILWAUKEE – The next generation of Milwaukee Brewers baseball is here, shining a spotlight on those who have supported and sustained the team for 50 years in Milwaukee: our fans, our city and the state of Wisconsin.
As part of this next chapter, the Brewers today unveiled a new logo

As part of this next chapter, the Brewers today unveiled a new logo and uniforms that will be worn beginning with the upcoming 50th anniversary season in 2020. The team’s new look restores a logo that is deeply rooted in the Milwaukee community and the team’s storied past: a modernized version of the iconic ball-in-glove which was first introduced in 1978.

“This is an exciting day for the Milwaukee Brewers and our fans as we usher in this next generation of Brewers baseball,” said Brewers Principal Owner Mark Attanasio. “As we reflected back on fifty years of the Brewers in Milwaukee, we turned to the past to inform our future. Our fans, our city and our state have been the fabric of our franchise since 1970, and they are the inspiration for our new look.”

The core of the Brewers’ new look, which was designed with RARE Design in Hattiesburg, Mississippi, is a logo which combines a reimagined ball-in-glove icon in the center, as an emblem of Brewers fans as the core of this organization, with elements of the original Barrelman logo – a circular lock-up with “Milwaukee Brewers” featured at the top and bottom. Royal blue is subtly featured in a ring around the logo’s border, paying tribute to the original ball-in-glove era.

Modernized for the next generation of Brewers baseball, the new ball-in-glove logo pays homage to the original design. Subtle changes have been made, with the “M” and “B” now linked above the glove’s webbing, signifying the unbreakable connection between the Brewers and the city. The ball is now more reminiscent of a traditional baseball, featuring two vertical seams dividing it into three segments – representing the city, the state and the largest segment, the fans.